Pooki's Mahi launches new 100% Kona coffee pods at award shows via Celebrity Gift Bags. Pooki's Mahi execs will drive interest for new custom tea pods or private label coffee pods. Target customer: Private label customers looking to drive brand interest. Minimum Quantity: 85-100 units (boxes / celebrity gift bag)
Celebrities, athletes, Hollywood producers, TV personalities, and movie action stars are core to Pooki's Mahi brand advocates. Pooki's Mahi launches new products, reconnects with brand advocates, brand influencers at celebrity gifting suites to introduce new products and gather feedback to improve our 100% Kona coffee pods. Pooki's Mahi Founder/CEO designs Pooki's Mahi Celebrity Gift Bag for the specific event.
Target customer: Private label Kona coffee pods customers
Celebrity Gift Bags are one of many options Pooki's Mahi uses to launch new products to market. Outreach effort should also include through social media, press releases, photography with the celebrity and celebrity's family. Launching new products as part of Pooki's Mahi Celebrity Gift Bag is an expensive option.
Pooki's Mahi Celebrity Gift Bag does not include the cost to product private label Kona coffee pods. Pooki's Mahi selects events representative to Pooki's Mahi repeat customer base.
Specs: Ground Rules, Disclaimer(s)
Required Units: 85-100 private label packages (how it will be sold)
Required: Customer Journey, access to Google Analytics (to verify customer persona data)
Celebrity Gift Bags do not guarantee sales, uptick in sales or a sales halo effect.
Pooki's Mahi Celebrity Gift Bags follow a strict launch template. Will not include a private label customer's products if the customer is looking for "get rich schemes," "aggressive sales," cyber-harass or cyber-bully the Pooki's Mahi brand or executives; Pooki's Mahi's celebrity gift bags undergo several quality checks by the company's executives and cross functional team.
Pooki's Mahi will not include a video in the celebrity gift bag.
Celebrity Gift Bags is an expensive advertising vehicle for private label brands. Also known as "slotting fees," "advertorial fees" or "product placement."
Celebrity Gift Bag Lead Time, Launch Process:
Lead Time: 6 months - contract signed prior to the actual event
Celebrity Gift Bag Design:confirm the number of retail ready units, bag, photographers, branding elements for marketing collateral, target attendee list, launch schedule,
Pooki's Mahi go-to-market (GTM) framework has strict processes and multiple reviews to ensure all launch announcements are compliant. Process
Order Pooki's Mahi Celebrity Gift Bag service
Confirm event, private label product and attendance
Upload "About Your Company"
E-Sign Celebrity Gift Bag Agreement
What's included in Pooki's Mahi Celebrity Gift Bag?
NOT Attending - What's included? Requires 85-100 retail ready units Requires customer persona (access to Google Analytics to verify data) Included - Confirmed award show event Included - Photo of booth design, celebrity gift bag, private label Kona pods for event Included - Photo of celebrities with Pooki's Mahi private label Kona coffee pods Included - Link to customer's private label product page. Included -"About the customer" and any disclaimers Included - Photos distributed and shared on Pooki's Mahi's social media platforms (Twitter, Facebook, G+, Pinterest, LinkedIn), PookisMahi.com "In the Press" and "Press & Media" sections.
NOT Attending - What's NOT included? Not Included - Sales, guaranteed sales, uptick in sales or sales halo effect. Not Included - Videos Not Included - Content that comes across as "scammy," spam, cyber-harass or cyber-bully the Pooki's Mahi brand or executives.
ATTENDING - What's Included? "Included" list in the "Not Attending" section Requires Day of Event planning (booth set up, break down, sound bites) Included - Photo of Pooki's Mahi Exec(s), celebrities, customer
ATTENDING - What's NOT included? "Not Included" list in the "Not Attending" section Not Included Travel, accommodations, meal costs. Not Included Celebrities personal contacts Not Included Interviews with celebrities.
Red Carpet Events
Pooki’s Mahi’s sustainable 100% Kona coffee single serve pods, 100% Hawaiian single serve and 10% Kona coffees premiered at several Red Carpet Events such as Honoring the Emmys®, ESPYs®, Oscars®, Grammys, MTV Movie Awards, Coachella, Rock 'n Rolla, ECO-Luxe Events.
Pooki's Mahi Celebrity Gift Bags focuses on Pooki's Mahi's 100% Kona coffee pods and manufacturing the customer's private label products (100% Kona coffee pods, custom tea pods). It will not focus on the customer's business or why anyone should buy from the customer.
$750 - One time Set Up charge $4000 - Packaging (1000 Units) Customer supplies pkg design $2750 - 500 pods, no box, $4.00 ea. $4100 - 1000 pods, no box, $3.35 $9,840 - 2460 pods, no box, $3.50 ea. $23,062.50 - 6150 pods, no box, $3.25 ea. $36,900 - 12300 pods, no box, $3.00 ea.
Pooki's Mahi custom promotional products and private label pods pricing includes the price of the single serve coffee pod, 100% Kona coffee, 2.0 single serve coffee maker lidding film, nitrogen flushing, co-packing, QA waste, set up fee, fulfillment, shipping to destination, bill of lading (BOL), palletizing, pouch production. Pricing does not include additional private label services like custom box design, product labels, press releases or hiring a custom box designer.