Press Release

• Description
• Specs
• Pricing

• Pooki's Mahi is a leading private label or custom single serve manufacturer that consistently introduces new products and go-to-market launches to a growing customer base. Pooki's Mahi comprehensive GTM (Go-To-Market) launch that includes outreach effort through social media and our PR & Media platform via a press release.  

  Target customer: Private label Kona coffee pods customers
  
  Pooki's Mahi press release will announce the private label Kona coffee pods, have a photo of the Kona coffee pod and a quote from the (private label) customer's executive or representative. Customer will receive one draft before the final press release for the private label Kona coffee pods is launched. Our press release is distributed regionally receives up to 300K views. We average 12000 engagement on Twitter (6500 likes, 6000 favorites) and 200 shares/likes on Facebook.
  
  

• Specs: Ground Rules, Disclaimer(s)

  • Required - Press Releasees: Quote, "About Us", e-signature 
  • Press Releases do not guarantee sales, uptick in sales or a sales halo effect.
  • Pooki's Mahi will not launch a press release that comes across as "scammy," spam, cyber-harrass or cyber-bully the Pooki's Mahi brand or executives; Pooki's Mahi's press releases undergo several quality checks by the PR & Media platform.
  • Pooki's Mahi will not include a video in the press release.

  
  Press Release Lead Time, Launch Process:

  • Lead Time: 2-3 weeks (2 weeks writing, 1 week to launch)
  • 500-750 words distributed regionally, select categories
    
    Pooki's Mahi go-to-market (GTM) framework has strict processes and multiple reviews to ensure all launch announcements are compliant. 
    
    Process
  1. Order Pooki's Mahi press release service
  2. Upload Quote as a file during the checkout process
  3. Upload "About Your Company"
  4. Review a draft press release created by Pooki's Mahi
  5. E-Sign Final Draft
     
     

• What's included in Pooki's Mahi press release?

  What's included?
  Requires quote from customer's executive / representative.
  Requires "About the Customer" and any disclaimers from company representative
  IncludedPhoto - Pod manufactured private label 100% Kona coffee pods
  Included -Link to Pooki's Mahi private label platform
  Included - Link to customer's private label product page.
  Included -"About the customer" and any disclaimers
  Included -500-750 words with < 5-7 links
  Included - Distribution by region and/or by category areas like business, hotels, ecommerce
  Included - Confirmed press release launch date
  Included - Press release is distributed and shared on Pooki's Mahi's social media platforms (Twitter, Facebook, G+, Pinterest, LinkedIn), PookisMahi.com "In the Press" and "Press & Media" sections.
  
  What's NOT included?
  Not Included - Sales, guaranteed sales, uptick in sales or sales halo effect.
  Not Included - Videos
  Not Included - Content that comes across as "scammy," spam, cyber-harass or cyber-bully the Pooki's Mahi brand or executives.

Red Carpet Events

Pooki’s Mahi’s sustainable 100% Kona coffee single serve pods, 100% Hawaiian single serve and 10% Kona coffees premiered at several Red Carpet Events such as Honoring the Emmys®, ESPYs®, Oscars®, Grammys, MTV Movie Awards, Coachella, Rock 'n Rolla, ECO-Luxe Events.      

Acknowledgement

Pooki's Mahi press release will focus on manufacturing the customer's private label products (100% Kona coffee pods, custom tea pods). It will not focus on the customer's business or why anyone should buy from the customer. 

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