Private Label & Custom Promotional Products Services
Private Label & Custom Promotional Products Services: New Product Introduction vs. Go To Market
Pooki’s Mahi’s private label single serve customers may need to select services to launch their newly designed private label coffee pods. Pooki’s Mahi’s offers private label services in two categories: New Product Introduction (NPI) and Go-To-Market (GTM). NPI private label services are specific to supply chain operations, specifically single serve manufacturing and bill of materials (BOM) components to pilot test and mass produce a private label single serve coffee pods from concept. GTM private label services are geared towards launching the product to market such as press releases, brand engagement, designing the brand and product messaging and identifying an event to introduce and launch the private label Kona coffee pods single serve to customers.
Pooki’s Mahi offers the following NPI private label services for your Kona coffee pods: a complimentary box assessment and custom single serve label. Pooki’s Mahi has the following GTM services to help launch your private label Kona coffee pods single serve: using one of Pooki’s Mahi’s approved designers to design the box, custom designed package to hold the single serve and press releases.
Pooki’s Mahi’s end-to-end solution covers designing and manufacturing private label Kona coffee pods and launching the custom single serve to the market. Our private label services do not guarantee sales. It does help drive brand awareness, engagement from customer base and new customers to the private label coffee pods. It is up to the customer to drive conversions through the sale funnel.
Minimums, a setup charge and full payment are required for all services. The minimums are set so Pooki's Mahi single serve manufacturing consistently produce high quality Kona coffee pods. Customers should expect a lead time of 3-4 weeks after final paperwork is approved to receive the order. Customers with $500K in annual purchasing regularly order 6150 cups - 12300 cups.
Private label services are an additional charge to the base price for the 100% Kona coffee pods single serve.