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Pooki's Mahi Private Label

Press Release

Pods Pricing Guide

Private Label Service #3 - Press Release

Pooki's Mahi press releases are ideal for customers looking for engagement on their new custom tea or private label coffee pods.

Target customer:  Private label customers looking for help to drive interest.
Customer must approve (e-sign) proof.



  • Pooki's Mahi is a leading private label or custom single serve manufacturer that consistently introduces new products and go-to-market launches to a growing customer base. Pooki's Mahi comprehensive GTM (Go-To-Market) launch that includes outreach effort through social media and our PR & Media platform via a press release.  

    Target customer: Private label Kona coffee pods customers

    Pooki's Mahi press release will announce the private label Kona coffee pods, have a photo of the Kona coffee pod and a quote from the (private label) customer's executive or representative. Customer will receive one draft before the final press release for the private label Kona coffee pods is launched. Our press release is distributed regionally receives up to 300K views. We average 12000 engagement on Twitter (6500 likes, 6000 favorites) and 200 shares/likes on Facebook.

  • Specs: Ground Rules, Disclaimer(s)

    • Required - Press Releasees: Quote, "About Us", e-signature 
    • Press Releases do not guarantee sales, uptick in sales or a sales halo effect.
    • Pooki's Mahi will not launch a press release that comes across as "scammy," spam, cyber-harrass or cyber-bully the Pooki's Mahi brand or executives; Pooki's Mahi's press releases undergo several quality checks by the PR & Media platform.
    • Pooki's Mahi will not include a video in the press release.


      Press Release Lead Time, Launch Process:

      • Lead Time: 2-3 weeks (2 weeks writing, 1 week to launch)
      • 500-750 words distributed regionally, select categories

        Pooki's Mahi go-to-market (GTM) framework has strict processes and multiple reviews to ensure all launch announcements are compliant. 

        Process
      1. Order Pooki's Mahi press release service
      2. Upload Quote as a file during the checkout process
      3. Upload "About Your Company"
      4. Review a draft press release created by Pooki's Mahi
      5. E-Sign Final Draft

      • What's included in Pooki's Mahi press release?

        What's included?
        Requires quote from customer's executive / representative.
        Requires "About the Customer" and any disclaimers from company representative
        Included
        Photo - Pod manufactured private label 100% Kona coffee pods
        Included -Link to Pooki's Mahi private label platform
        Included - Link to customer's private label product page.
        Included -"About the customer" and any disclaimers
        Included -500-750 words with < 5-7 links
        Included - Distribution by region and/or by category areas like business, hotels, ecommerce
        Included - Confirmed press release launch date
        Included - Press release is distributed and shared on Pooki's Mahi's social media platforms (Twitter, Facebook, G+, Pinterest, LinkedIn), PookisMahi.com "In the Press" and "Press & Media" sections.

        What's NOT included?
        Not Included - Sales, guaranteed sales, uptick in sales or sales halo effect.
        Not Included - Videos
        Not Included - 
        Content that comes across as "scammy," spam, cyber-harass or cyber-bully the Pooki's Mahi brand or executives.


      Red Carpet Events

      Pooki’s Mahi’s sustainable 100% Kona coffee single serve pods, 100% Hawaiian single serve and 10% Kona coffees premiered at several Red Carpet Events such as Honoring the Emmys®, ESPYs®, Oscars®, Grammys, MTV Movie Awards, Coachella, Rock 'n Rolla, ECO-Luxe Events.      

      Acknowledgement

      Pooki's Mahi press release will focus on manufacturing the customer's private label products (100% Kona coffee pods, custom tea pods). It will not focus on the customer's business or why anyone should buy from the customer. 

       

      Private label Pooki's Mahi 100% Kona coffee pods for celebrity gift bags. [center]

       

        

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      Pods Pricing Guide

       

       Tea / Coffee Pods Pricing Guide

      What's included in Pooki's Mahi private label pricing?

      Pooki’s Mahi designs, manufacture and fulfill private label Kona coffee pods for your next product launch, promotional product, personalize gift, or event. One price with free shipping. 

       


      Promotional Products

      $285 - One time Set Up charge
      $0 - Packaging Included
      Packed 24 cups per box
      $7,665 - 2460 pods, 96 boxes, $3.00 ea.
      $17,197.50 - 6150 pods, 256 boxes, $2.75 ea.
      $31,035 - 12300 pods, 512 boxes, $2.50 ea.

      Pods Military Discount

      $285 - One time Set Up charge
      $0 - Packaging Included
      Packed 24 cups per box
      $14,122.50 - 6150 pods, 256 boxes,$2.25 ea.
      Lowest price for semi-custom designed 100% Hawaiian Kona coffee pods.

      Private Label Coffee, Tea Pods

      $750 - One time Set Up charge
      $4000 - Packaging (1000 Units)
      Customer supplies pkg design
      $9,840 - 2460 pods, no box, $3.50 ea.
      $23,062.50 - 6150 pods, no box, $3.25 ea.
      $36,900 - 12300 pods, no box, $3.00 ea.


      Pooki's Mahi custom promotional products and private label pods pricing includes the price of the single serve coffee pod, 100% Kona coffee, 2.0 single serve coffee maker lidding film, nitrogen flushing, co-packing, QA waste, set up fee, fulfillment, shipping to destination, bill of lading (BOL), palletizing, pouch production. Pricing does not include additional private label services like custom box design, product labels, press releases or hiring a custom box designer.

      Purchase additional Pooki's Mahi Private Label services.


       

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